In 2001, Pat Tenore had an idea, jotted it down on a napkin, and launched what would soon become RVCA from his garage. The premise at the brand’s inception was “the balance of opposites,” and his concept was to integrate different subcultures within one platform by connecting a diverse network of individuals with a common thread. Almost a decade later, the success of the initial model is evident in the company’s current roster of artists and athletes, which ranges from gallery artist Barry McGee to mixed martial arts champion B.J. Penn.