The name, which comes from comic book culture, has two distinct words separated by exclamation points. The first “POW!” represents the impact that art has on someone when it’s presented to them. The “WOW!” comes after the initial reaction when there is a deeper understanding on what was involved in inspiring & creating the work.

Evolution

Centered around murals and art, POW! WOW! over the years has grown into a global network of artists and organizes art exhibitions, lecture series, schools for art and music, creative community spaces, concerts, and live art installations across the globe. As a home grown and independent art festival, POW! WOW! is now recognized as one of the most premier and well-curated mural festivals in the world.

Today, POW! WOW! has evolved into a global creative agency.